What is Branding?

Branding is the process of using a word or an image to identify a company or its products. It is what separates competitors and helps consumers remember a product. The purpose of a brand is to increase sales by making the product or service the most visible and desired by the consumer.

Branding is becoming more than a logo or a product. It is becoming a promise of quality and reputation! It encompasses EVERYTHING about a company.


Why is Branding important?

In today’s fast-paced world, it is more important than ever to promote recognition of a product or service. If you’re remembered as a quality provider, then you will be encouraging repeat business. Branding is a great way to promote this recognition because people are busy and tend to adhere to familiarity. If consumers recognize a brand that they have previously used and they remember being satisfied with it, then they are more likely to choose that product or service again. This is especially true in the tremendous hodgepodge of advertising going on today.

How does this apply to authors?

Authors provide a product just like any other company.  They work very hard to build and maintain their reputation and are always working to promote their image, their product and their books; in essence, their BRAND.  Some of the ways as authors that you can create your own brand would be to have a professional website designed, a matching Facebook page and Twitter page.  If readers are continuously seeing the same images/designs in conjunction with your name, you and your work will become familiar to them and subconsciously they will seek you out.

Some Branding Strategies offered by Pegasus Designs….


Brand identity is a vital part of a business, and it should be incorporated into many key aspects and areas.


·       Design of a name, logo, or slogan which accurately describes you as the author
·       Professional website representing and promoting you, your personality and your work
·       Custom Facebook pages
·       Custom Twitter pages
·       Design and Printing of Banners for book signings
·       Promotional items and all types of swag


Some Recent Book Signing Banners….


Should you need any assistance with branding, please feel free to contact us at Pegasus Designs. We have many years of experience with marketing, promotions and publicity to help you establish your name and products in the industry. We hope to work with you!